A “Fresh” Look at Transporting Produce

When it comes to getting fresh produce to market, it’s all about timing.

Earlier this year, The Packer published an article, “Timeliness Remains Transportation’s Big Test,” that discussed how vital it is to get produce to market in the fastest most efficient way possible. NationaLease’s Vice President of Dedicated Services Victoria Kresge was quoted in this article, noting, “Freshness is the key, and any delay in route can result in spoilage.”

So, she notes, it’s important to anticipate any potential problems. And it’s why logistics plays such a vital role in the endeavor. “It’s critical as a carrier to be thorough with route planning, as well as have a contingency plan in case something goes wrong.”

The article also quotes a number of growers regarding the short time frame that exists for perishables, which makes maintaining cold chain vitally important. There’s also a necessity to have drivers who understand the needs of this vulnerable cargo and knows how to monitor it. Considering this specialization and the growing driver shortage, this is something that both growers and carriers worry about.

To learn more about this issue, read the full article.

Bridget Bradshaw

About Bridget Bradshaw

Bridget Bradshaw is the Marketing Manager for NationaLease and oversees the marketing of NationaLease meetings and events, the NationaLease NEWS, Webinars, and various other projects.

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