GPS Keeps Fleets on the Right Track

A recent survey shows that an increasing number of fleets are implementing GPS solutions and reaping the benefits of this growing technology.

We live in a connected world, and GPS tracking solutions are enabling companies to stay connected to their fleet’s vehicles, in real time. But are fleets really optimizing the use of all that’s available to them in this area? Verizon conducted a survey of 1,100 business owners, fleet operators, and general managers to find out how they use technology to resolve their fleet management issues. Of those surveyed, less than half (41%) use a GPS fleet tracking system, and here’s what the survey found:

  • The highest percentage of telematics adopters are utility companies (59%), with transportation in third place (42%)1
  • More than half (56%) of telematics usage occurs with fleets that serve either local or regional areas2
  • When asked to identify the benefits of implementing telematics for fleet tracking, the three main benefits listed were improved productivity (76%), improved routing (63%), and improved customer service (60%)3

What about the 59% of those surveyed who aren’t using GPS tracking technology? They give three major reasons are cost, a lack of need, and concerns about the time it would take to implement a solution. But the benefits bulleted above should make those reasons moot. Improved routing and improved productivity means better fuel efficiency, less idling, faster delivery, and that leads to reduced costs, faster delivery, and greater customer satisfaction.

Aside from this, it’s hard to dispute the advantages businesses that know exactly where their vehicles are at any given time have over businesses that don’t have immediate access to that information. With GPS tracking solutions, fleet managers can track all of the vehicles in their fleet, all of the time. In addition, the data that comes from this technology can help companies better manage their fleets going forward, pinpoint vehicles that waste fuel, and identify good (and bad) drivers.

What is most revealing about the survey, however, is that of those that have deployed a GPS tracking and fleet management system, 80% identified themselves as very satisfied or extremely satisfied with their system4, and 47% started to realize ROI within six months or less.5

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1Verizon Network Fleet, 2015 Fleet and Vehicle Management Survey Report, p. 1
2Verizon Network Fleet, 2015 Fleet and Vehicle Management Survey Report, p. 3
3Verizon Network Fleet, 2015 Fleet and Vehicle Management Survey Report, p. 5
4Verizon Network Fleet, 2015 Fleet and Vehicle Management Survey Report, p. 2
5Verizon Network Fleet, 2015 Fleet and Vehicle Management Survey Report, p. 8

David Beaudry

About David Beaudry

David Beaudry is Director of Logistics Engineering and Consulting for NationaLease. He brings 25 years experience in surface transportation, logistics engineering, and consulting. His earlier career includes management posts with Ryder System Inc. and National Freight. He holds a Bachelor of Science degree from Central Connecticut State.

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