The Golden Rules of Lou Holtz

By March 1, 2016Meetings

The famous college football coach was the keynote speaker at the AmeriQuest Symposium, and what a speaker he is!

You often hear about motivational speakers. You may listen and be neither motivated nor inspired. That wouldn’t be the case if you were privileged to hear Lou Holtz speak at the AmeriQuest Symposium in Orlando last month. This modest, unassuming man talks about those things that should matter most to all of us: love, belief, and hope. What could be simpler and more important than that?

For those of you who may not know him, Lou Holtz is the only coach in NCAA history to lead six different programs to bowl games, and the only coach ever to guide four different programs to final top 20 rankings. He was elected to the College Football Hall of Fame in 2008. As a speaker, he encourages audiences to assess their strength, work as a team, and embrace the values that can help direct any organization to new successes.

Known for his quick wit and easy manner, Holtz’s quotable quotes include:

Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.

Motivation is simple. You eliminate those who are not motivated.

Don’t tell your problems to people: eighty percent don’t care; and the other twenty percent are glad you have them.

Holtz told the Symposium attendees that life should be viewed as nothing more than solving problems and problems are often temporary. His reason for perseverance couldn’t be clearer; he sees quitting is a permanent solution to a temporary problem and uses his own life experiences to illustrate just how true that statement is.

There are four things that humans need in order to grow, according to this inspirational man: something to do; someone to love; something to believe in; and something to hope for. He encouraged all of us to be more than spectators, to be involved, to participate in life. Along with the four things people need to grow, Holtz also related three golden rules that will lead to a much happier, satisfied life:

  • Do right and avoid what’s wrong. Make sure you have a positive attitude and have fun with what you are doing. If you follow this rule, Holtz says you can succeed even when no one else believes in you.
  • Do everything to the best of your ability. He encourages people to not take the easy road, but to let challenges escalate and handle them.
  • Show people you care. For many people, what should be the simplest rule of all can often be the most difficult. But once you show people you care, they’re able to show how they care for you.

Humor, humility, and a sense of purpose were all on display for all to see when Lou Holtz took the stage, and I daresay we are all the better for it.

Kate Freer

About Kate Freer

Kate Freer is Vice President, Marketing for NationaLease, and is responsible for go-to-market strategy, demand generation, branding, positioning, and communications. She has spent most of her 15 year career in the digital marketing space fostering brands in high-growth companies.

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