When trust is the centerpiece of the B2B relationship, both buyer and seller can reap the benefits. Last month, I posted an IdeaXchange blog discussing how to get your customer to view you as a partner rather than as simply another vendor. This was based on the presentation given by […]
Marketing
2 posts
If your company isn’t optimizing its social media presence, you may be losing opportunities to grow your business. Social media has invaded nearly every aspect of our lives, from politics to food to entertainment to just staying in touch with friends and family. It is a ubiquitous presence, noted by […]