Originally appeared in FleetOwner. When filling critical roles, especially hard-to-recruit positions such as diesel technicians, employers often focus on evaluating candidates’ skills, experience, and cultural fit. But there’s another reality that organizations can’t afford to overlook: While you’re evaluating candidates, they’re evaluating you. Every interaction, from the job posting to […]
Recruiting
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Originally appeared in Commercial Carrier Journal. I’ve been writing about the challenges of hiring quality diesel technicians for years, and frankly, it hasn’t gotten any easier. As we move through 2026, thousands of positions remain open across the industry. With trucks becoming more technologically complex and freight demands evolving, fleets […]
Originally appeared in the FleetOwner. Last week, I discussed the need for upskilling fleet diesel techs to meet today’s technology demands. That’s true whether you’re discussing a new hire or a seasoned professional who’s been with you for years. Yet, one of the most persistent challenges facing fleet operators isn’t […]
Originally appeared in FleetOwner. It’s no secret that our industry continues to wrestle with persistent labor shortages. From drivers and technicians to logistics, finance, and nearly every function in between, finding and keeping qualified people has become one of the most pressing challenges businesses face today. Building a strong team […]
Originally appeared in FleetOwner. The trucking industry often focuses on the driver shortage, but there’s another challenge that can bring operations to a halt—the diesel technician shortage. Without skilled technicians to keep trucks road-ready, even the best drivers can’t deliver. According to a recent American Transportation Research Institute (ATRI) report, the […]
Originally appeared in FleetOwner. The diesel technician shortage isn’t just a lingering issue; it’s a full-blown crisis. As seasoned techs retire and fewer young workers enter the trade, the battle for qualified candidates has become fierce. If you’re not actively recruiting, your competitors are—and they’re targeting the same shrinking talent […]
Originally appeared in FleetOwner. Fleet managers play a pivotal role in keeping operations efficient, compliant, and cost-effective. Yet, as with drivers and diesel technicians, the fleet management talent pool is thinning. Many current managers are nearing retirement age, and the demand for experienced, forward-thinking leadership is growing fast—especially as technology […]
Originally appeared in FleetOwner. You’ve successfully recruited top-tier diesel technicians, but the challenge doesn’t end there. In today’s competitive landscape, retaining these skilled professionals is crucial for maintaining operational efficiency and minimizing turnover costs. At a recent NationaLease event, Carli Kuntze, SVP of human resources, and Susan Baer, VP of […]