Dean Vicha

13 posts
An industry leader with over 30 years of experience, Dean Vicha's success in the truck leasing industry comes from the principals of personal responsibility, unrelenting perseverance and confidence focused on the growth of the customers, members, and business partners of NationaLease. Dean’s career in transportation started as a refrigerated truck driver for the LaRocco Meat Company in Chicago, Illinois. From there, he went to work for Rollins Truck Rental & Leasing, where over the next decade he ascended from working the rental counter to National Sales Executive. In 2001, Rollins was acquired by Penske Truck Leasing and at that time Dean took a position as Director of Business Development with Ryder Systems, Inc. Dean came to NationaLease as a National Account Executive for the Midwest in 2005, where he helped build the National Account Program. In 2008, he became Vice President of Member Services, executing a strategy that provided a sustainable competitive advantage to NationaLease members and growing the membership base. In 2010, Dean became the Vice President of National Accounts, leading that team to a record-breaking year in sales. In 2012, Dean was named President of NationaLease, where he helps members increase their market share and decrease their cost of business. During his time as President, NationaLease has almost doubled in size and today has more than 1,000 locations and a fleet count of over 184,000 trucks/trailers throughout the United States and Canada. In his downtime, Dean enjoys spending time with his wife, Whitney, children Riley and Brendan, and playing golf or attending a sporting event. Dean is a 1992 graduate of Illinois State University with a Bachelor’s degree in Communications.