Originally appeared in FleetOwner. For decades, the trucking industry had a reputation as a technology laggard. That era is over. Today, technology is no longer optional; it’s a business necessity. Fleets that fail to embrace digital transformation risk falling behind competitors that are faster, safer, and more profitable. Digital technology […]
Data
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Originally appeared in Commercial Carrier Journal. It seems like every day there’s a new use for artificial intelligence. With all the excitement and interest in what AI can do for fleets, it’s hardly surprising that companies are eager to implement these tools to improve efficiency, oversight, and responsiveness. From route optimization to […]
Logistics now plays an even more integral role in actually satisfying customer demand. Businesses that minimize the importance of logistics do so at their peril. The world of buyers and sellers is constantly transforming itself. According to the American Transportation Research Institute (ATRI), there was a 3,000 percent increase in […]
B2B commerce often follows the successes of B2C commerce when it comes to technology, but there are differences that must be considered. I posted an IdeaXchange blog last month about the B2B digital transformation that is now underway. In that blog, I cite Michael Treacy, author of Double Digit Growth, […]